Why Establishing Your Product Hierarchy Is Critical to Defining Value Prop

A talk by Jameelah Calhoun
Sr. Director of Product Marketing, Audible

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About this talk

Establishing your product hierarchy clarifies the problem you are solving, who you compete against, and the components of your product value. Knowing these factors sets the stage for developing powerful messaging that effectively positions your company and your products for success. Join Jameelah Calhoun, Head of Consumer Product Marketing at Audible to learn more about how to leverage the product hierarchy framework to define your value propositions.

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