Shift Left: Transforming Product Marketing to Customer Marketing

A talk by Prashanth Shenoy
VP, Marketing, Cisco

Register to watch this content

By submitting your email you agree to the Terms of Service and Privacy Statement
Watch this content now

About this talk

In this digital-first world, the role of product marketers has evolved from being an expert storyteller to truly being the champions for their customers. This shift, however, requires a fundamental transformation of culture, skillset, and mindset. This session delves into best practices (and a work in progress journey) of product marketing at Cisco and how we are shifting left to be a customer-first organization.

Key Takeaways:

  • How product marketers can be the GPS for your organizations’ customer insights

  • Tips for creating highly effective teams for shifting left to customer marketing

  • Strategies for outlining the customer marketing vision and bringing your entire company along the journey

Have you got yours yet?

Our All-Access Passes are a must if you want to get the most out of this event.

Check them out

Learn from the likes of


Proudly supported by

Want to sponsor this event? contact us.