Shift Left: Transforming Product Marketing to Customer Marketing

A talk by Prashanth Shenoy
VP, Marketing, Cisco

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About this talk

In this digital-first world, the role of product marketers has evolved from being an expert storyteller to truly being the champions for their customers. This shift, however, requires a fundamental transformation of culture, skillset, and mindset. This session delves into best practices (and a work in progress journey) of product marketing at Cisco and how we are shifting left to be a customer-first organization.

Key Takeaways:

  • How product marketers can be the GPS for your organizations’ customer insights

  • Tips for creating highly effective teams for shifting left to customer marketing

  • Strategies for outlining the customer marketing vision and bringing your entire company along the journey

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