In this digital-first world, the role of product marketers has evolved from being an expert storyteller to truly being the champions for their customers. This shift, however, requires a fundamental transformation of culture, skillset, and mindset. This session delves into best practices (and a work in progress journey) of product marketing at Cisco and how we are shifting left to be a customer-first organization.
How product marketers can be the GPS for your organizations’ customer insights
Tips for creating highly effective teams for shifting left to customer marketing
Strategies for outlining the customer marketing vision and bringing your entire company along the journey
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