The Science of Product Marketing

A talk by Anaud Ganpaul
Head of Product Marketing, Achievers

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About this talk

Product marketing is a strategic function requiring creativity, collaboration and influence.

This often leads us to focus on softer metrics or corporate-wide numbers to evaluate and measure the success of our function. While the rest of organization - sales, marketing, product, R&D has increasingly sophisticated metrics to measure their outcomes, product marketing has often lacked the metrics and processes to demonstrate the science of our practice.

This session will discuss how to establish a science-based product marketing practice and how you can use your data to increase the effectiveness of your product marketing team and become more successful in market.

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