Using Customer Research to Influence the Direction of Your Company

A talk by Jeff Hardison
Head of Product Marketing, Calendly

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About this talk

Ask any product marketer where they struggle in their annual goals. Chances are you'll hear: "I have unrelenting difficulty urging product-design-engineering to build stuff."

Jeff Hardison — who has successfully encouraged the makers in startups and multinational companies to build new features and products — will share his previously carefully guarded tips for advancing your product proposals.

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