A Case Study: A PMM’s Journey in Launching a New Category

A talk by Christine Tran
Senior Director, Product Marketing, Quantum Metric

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About this talk

So you want to launch a strategic narrative or category?

In this session, Christine will prepare you for the roller coaster adventure of one of the most exciting product marketing initiatives and career milestones.

This is a must-attend session if you’re about to embark or are on a similar journey, want to optimize for success, and avoid the pitfalls and lessons she’s learned on Quantum Metric’s two-year journey thus far. Even if narrative or category design is not in your near future, this session will include useful tips for any major product launch or initiative.

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