Founding and Scaling a B2B Product Marketing Function

A talk by Olivia Michaud
Head of Product Marketing, Tresorit

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About this talk

Product marketers have a unique set of skills that, in the ideal set-up, can help B2B SaaS companies better communicate the value of their product to customers. But where do you start if you don’t have a Product Marketing function, or you’re the sole product marketer at your company? You need to create a Product Marketing vision that CxOs can get truly get behind.

Let’s chat about how you can start having immediate impact as a solo B2B product marketer, and how you can amplify that impact by starting to build your very own team.

Presentation Takeaways:

  • How you can start having impact immediately as a solo product marketer in a new product marketing function

  • How you can set up the foundations for product marketing at your company

  • How you can create a product marketing vision for your B2B company

  • How you can start scaling your new product marketing function, and build a team to support your vision

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