As the leader LinkedIn’s Product and Vertical Marketing teams in EMEA & LATAM for our advertising business, I am responsible for the go-to-market strategy, sales enablement, regional research, localised messaging, product launches, and product adoption.
The intersection of technology with advertising and marketing has been my life for a couple of decades now. Following this passion has led me from Silicon Valley, across the Pacific to Australia and Asia, and currently the UK. It’s allowed me a front row seat from start-ups to enterprises where I’ve worked on products that created the genesis of influencer marketing, the explosion mobile advertising, and ubiquity of social networks.
Outside the realm of product marketing, I’m a member of the IAB UK’s Social Steering Group and I volunteer as an ally on LinkedIn’s Asian Alliance Employee Resource Group to help foster deeper and actionable programmes to increase diversity, inclusion, and belonging.
Jennifer's top product marketing tip: If you’re in B2B, don’t forget your sales team. They are a critical part of any go-to-market. If they aren’t ready to sell your product, then you aren’t ready to launch it.
Three interesting facts about Jennifer:
1. My favourite thing about traveling is food.
2. I grew up in California and lived in Australia before moving to sunny London.
3. The top item on my bucket list is to publish a novel.