Anaud Ganpaul is the Head of Product Marketing at Achievers where he has built a team of product marketing experts who work tireless to push the boundaries of the state of the art of product marketing.
Prior to Achievers, Anaud has a 25 year career in Engineering, Product management, Corporate development, Product marketing and Marketing building highly effective teams and scaling products from the $10’s of millions to multi $billion.
Over the course of his career, he has worked across a number of B-B software industries including Business Intelligence, Online Security, Telecommunications, App Development Tools, Corporate Risk and Security and HR Technology. He has launched over 20 major product launches to market, created a multi-million dollar new business unit and established 4 new market categories.
His teams are dedicated to making product marketing as much science as art, incorporating data from sources in the new tech stack to inform strategic decisions and using these tools to provide feedback to support an iterative test and learn approach.